What Is BANT And How Can It Enable Your Sales Team?
MARCH 24, 2020
Introduced by IBM in the 1960s, BANT is a popular sales acronym used to identify and pursue the most qualified prospects based on their Budget, Authority, Needs, and Timeline. The acronym BANT stands for: Budget: How much is the prospect willing to spend? Timing: Is there urgency? What is BANT? How NOT to use BANT. Marketers claim that BANT methodology fails if you don’t use it right. BANT Lead Qualification Questions.