Digital B2B Marketing

MAY 23, 2012

If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. By incorporating Sales Generated Leads, the Sirius Decisions funnel now aligns with an organization’s full direct sales pipeline.

Demand Generation 100

Demand Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 100

Hubspot

NOVEMBER 12, 2014

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. "Always Be Closing."

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Hubspot

JUNE 19, 2014

BANT: Budget, Authority, Need, Timeline. The four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28