Lead Nurturing: 5 Useful Tactics to Get More Opportunities

The Empathy Marketing Blog

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. Here’s an example of involving Sales in the lead nurturing process.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

B2B Lead Blog

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. Empower your sales team to do nurturing.