Lead Nurturing: 5 Useful Tactics to Get More Opportunities


In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. Empower your sales team to do nurturing.

4 Key Variables for Calculating Sales Velocity

Martech Advisor

Jason Kren, CEO of PactSafe, in this article, shares key metrics of sales velocity which can help companies strive for a higher sales velocity, meaning the faster they convert leads into paying customers, the more successful their business will be. But what is sales velocity?