5 do’s & don’ts of B2B lead qualification
JULY 31, 2015
Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. As a result, my responses are rather curt (sorry callers) as I feel this is a waste of time. The more you demonstrate your knowledge about their company and industry, the more you will open them up to answer the qualification questions. There is no question that a speedy follow-up converts more inquiries to leads and sales.