prospect 
Salesforce Marketing Cloud
FEBRUARY 6, 2024
Salespeople, often called sales representatives or sales reps, do everything involved in closing a sale: finding and attracting a prospective buyer, educating and nurturing that buyer so they’re interested in a purchase, and closing a deal. Prospects for inside sales come from a variety of sources.
Martech
OCTOBER 4, 2022
Event marketing, a mainstay of the B2B world, was profoundly impacted by this shift as brands sought alternatives to sponsoring and exhibiting at trade shows organized by professional content creators or to their own events for customers and prospects. However, post-production adds to the time required to create presentations.
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