The A-Z Guide to B2B Lead Generation
DECEMBER 5, 2011
Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions.
Marketing Metrics 101 for B2B Startups
NOVEMBER 8, 2010
of Prospects – these are folks that in some way have indicated they have an interest in your product/service by filling in a form, hitting a sufficient number of pages on your site, attending an event, speaking to someone at your company at a show, etc. #