How to Shorten Turnaround on Inbound Lead Generation
Zoominfo
JUNE 24, 2020
The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities. Taking adequate action to become a marketing qualified lead (MQL) does not, by itself, necessarily need to translate to sales accepted lead (SAL). Aimless Leads. Where that lead should go.
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