Are MQLs Still Relevant?
JANUARY 28, 2020
What is the value of a lead if it cannot be converted into a sale? In the past, a “lead” was defined as someone willing to pay for something you have. But in today’s highly digitized world, competition is fierce, and leads are practically a dime a dozen. It is no longer about getting a lead, it’s about getting the right lead. Strategically managing MQLs is critical to being able to generate the right ROI. Enter intent data.