How are Your Marketing Qualified Leads Performing?
APRIL 11, 2019
The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. Because not all leads are created equal – while some are simply digital window shoppers, there are Marketing Qualified Leads (MQLs) which should be your focus. MQL Best Practices. Define Your MQL.