PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations
JULY 19, 2012
Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. Some Progress On Alignment & Lead Definition—But More Work Is Needed. ” BANT and the Value of Warm Leads.