Inbox Insight

FEBRUARY 19, 2024

For example, a standard lead fitting ICP criteria where key business card details are given in exchange for a whitepaper, could be seen by marketers as a quality top of the funnel lead. An early engager that matches your target ICP could go on to be a high value customer, given the right nurture program and lead follow-up strategy.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Inbox Insight

AUGUST 30, 2022

Important to note firstly is that this holds an element of subjectivity – countless types of leads exist and what’s considered a quality lead for one business might not be for another.

Lead Ranking 52

Lead Ranking Top of Funnel Sales Qualified Leads Ideal Customer Profiles 52

Zoominfo

JUNE 24, 2020

Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. Generating leads that aren’t a fit for your company’s solution can ruin the selling process , not to mention cause disruption between sales and marketing.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

JUNE 24, 2020

Making The Juice Worth The Squeeze Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities.

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147