Remove BANT Remove Intent Remove Lead Qualification Remove MQL
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MQL vs. SQL: What Are They How Do They Help You Sell?

Salesforce Marketing Cloud

This is the thrust of converting marketing qualified leads to sales qualified leads (MQL vs. SQL). If handled poorly, the lead can slip right through your fingers and you lose the deal. What you’ll learn: What is a marketing qualified lead (MQL)? What is a sales qualified lead (SQL)?