Intent Data: The Secret to Creating Killer Lead Generation Campaigns
NOVEMBER 15, 2018
Most lead generation rock stars have their own secrets when it comes to the development and execution of lead generation campaigns. In fact, the internet is full of recipes, tips and tricks, methodologies and “how to” guides on what it takes to make your leads sing and your pipelines hum. Demand Generation Powered By Intent. Big Data, and Predictive Analytics and Intent Data, Oh My. What makes intent data different? Intent Data 4-1-1.