What Is Lead Qualification and How Does It Work?
Salesforce Marketing Cloud
MARCH 5, 2024
Two main factors determine whether a lead is qualified: 1) Your product will fulfill their needs, and 2) they can afford it. While similar to B.A.N.T., Decision criteria: “How do you qualify your vendors? What do you need to know about us before purchasing?” the C.H.A.M.P.
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