Strategies for CRM Opportunities
JUNE 28, 2017
Whether they meet new leads on their own through networking, or your marketing team hands of leads from their advertising campaigns, your sales staff must be able to identify leads that are most likely to convert. A common method for judging lead quality is using the BANT method, which looks at each lead's: - B udget (can they afford what you are selling?). - Last, but not least, is the fulfillment date range. Be sure you can fulfill what you are promising when you sell!