Strategies for CRM Opportunities
JUNE 28, 2017
Whether they meet new leads on their own through networking, or your marketing team hands of leads from their advertising campaigns, your sales staff must be able to identify leads that are most likely to convert. A common method for judging lead quality is using the BANT method, which looks at each lead's: - B udget (can they afford what you are selling?). - Setting up good demographic lead scoring rules will also help salespeople with this assessment.