article thumbnail

MQL vs. SQL: What Are They How Do They Help You Sell?

Salesforce Marketing Cloud

This is the thrust of converting marketing qualified leads to sales qualified leads (MQL vs. SQL). What you’ll learn: What is a marketing qualified lead (MQL)? MQLs vs. SQLs Where does an MQL vs. SQL fall in the sales funnel? Improve your forecasting What is a marketing qualified lead (MQL)?

article thumbnail

What Is Lead Qualification and How Does It Work?

Salesforce Marketing Cloud

From here, you’ll need to schedule a follow-up with your point of contact to explain your offering in more detail. This could be a virtual demo, a lunch, or a full sales presentation. While similar to B.A.N.T., Suggest whatever makes the most sense for your situation. Back to top ) Get the latest articles in your inbox.