Inbox Insight

FEBRUARY 19, 2024

But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation? But that’s not to say it should be disregarded.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Digital B2B Marketing

MAY 23, 2012

If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. Yesterday Sirius Decisions unveiled their new demand waterfall at the annual Sirius Decisions Summit. Teleprospecting generated leads.

Demand Generation 100

Demand Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 100

Inbox Insight

AUGUST 30, 2022

Reading time: 4 minutes. Why is Lead Quality the key area of focus for Demand Generation in 2022? It’s easy for B2B marketers to become fixated on generating greater lead volumes, but this doesn’t guarantee lead conversions. Why is lead quality so important for B2B Sales Acceleration? The industry in which they work.

Lead Ranking 52

Lead Ranking Top of Funnel Sales Qualified Leads Ideal Customer Profiles 52