B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales
Inbox Insight
FEBRUARY 19, 2024
However, as it doesn’t hold as much value as a BANT (Budget, Authority, Need, Timing) qualified lead, it’s highly likely to be rejected by a sales team. Using a broad range of first party firmographic data points can help you to develop a profile of key characteristics that denote a baseline of lead quality.
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