MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
Example: Consider selling CRM software. A first-time visitor who downloads a general guide like “Best CRMs of 2023” is exploring options. Focus on B.A.N.T. Budget, Authority, Needs, Timelines) Using B.A.N.T. Does the lead have the budget for your product? Take the free tour
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