BANT, CPL and Top of Funnel - B2B Marketing Zone

Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

MARCH 15, 2024

The goal is lead generation: building interest over time that eventually leads to a sale. Lead generation is the process of building interest in a product or service and then turning that interest into a sale. Lead gen makes the sales cycle more efficient because it focuses on the strongest and most valuable prospects.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. BANT: Budget, Authority, Need, Timeline. The four criteria sales reps use to qualify prospects. B = Budget: Determines whether your prospect has a budget for what you''re selling.

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B2B Marketing Zone

Lead Generation: How To Turn Interest Into a Sale

60 Marketing Acronyms Every Industry Pro Should Know

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