Inbox Insight

FEBRUARY 19, 2024

For example, a standard lead fitting ICP criteria where key business card details are given in exchange for a whitepaper, could be seen by marketers as a quality top of the funnel lead. An early engager that matches your target ICP could go on to be a high value customer, given the right nurture program and lead follow-up strategy.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Inbox Insight

AUGUST 30, 2022

High quality leads not only fuel business growth and success, they help to: Avoid wasted time and resource – the pivotal reason lead quality is considered more significant than lead quantity by many B2B marketers striving for optimal lead generation. How to nurture leads effectively….

Lead Ranking 52

Lead Ranking Top of Funnel Sales Qualified Leads Ideal Customer Profiles 52

Salesforce Marketing Cloud

MARCH 15, 2024

How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy? What are the best practices for lead generation? What do I know about their budget or buying authority?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115