Remove BANT Remove Cold Calling Remove Google Remove Trust

This isn’t your Dad’s B2B Sales and Marketing

The ROI Guy

Out with the Old: With enough leads and we will find more sales opportunities Buyers are inundated with cold-calls, e-mails and sales pitches, making qualified leads harder than ever to generate, and making “cold calling” a thing of the past. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.