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How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

They know who you are and how you can help. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. Easy, right?

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How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

They know who you are and how you can help. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. Unfit Leads Generating leads that aren’t a fit for your company’s solution can ruin the selling process, not to mention cause disruption between sales and marketing. Easy, right?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more here.).