Salesforce Marketing Cloud

MARCH 15, 2024

The first thing I do is define my ideal customer profile (ICP). What do I know about their budget or buying authority? We also retarget the audience to deliver further down-funnel content. That just means assessing potential leads based on the information I have. Do I know their level of interest?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Albacross

AUGUST 7, 2018

In a nutshell, lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. With lead nurturing, you’re reaching out to your consumers via different touch points, and providing them with the information they need to move on to the next stage of the Buyer’s Journey.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. Lead fit tells you how well a lead matches the brand’s usual buyer persona, which is basically what we talked about earlier. Last but not least, there’s your lead’s Budget, Authority, Need, Time (BANT).

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88