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The Ultimate Guide On How To Nurture Leads (+ Convert Them To Paying Users)

Albacross

The numbers don’t lie: On average, 50% of the leads in any system are not yet ready to make a purchase. If you simply sell to those who are ready to buy and ignore the rest of your leads, you’re reducing your potential revenue by half, right off the bat. Will buy immediately without prompting. Image source. Company’s location.

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Lead Nurturing: The Definitive Guide (2019)

Albacross

In other words, lead nurturing helps companies to guide prospective customers towards the decision to buy by answering questions, showing how to overcome obstacles, and positioning the product as the ultimate solution to their main problem. The numbers don’t lie: On average, 50% of the leads in any system are not yet ready to make a purchase.