MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
Turning prospects into customers is a bit like a relay race. Here’s a straightforward breakdown: MQL: A lead that shows interest but isn’t ready to buy. A first-time visitor who downloads a general guide like “Best CRMs of 2023” is exploring options. SQL: A lead that demonstrates a clear intent to buy.
Let's personalize your content