The New Sirius Decisions Waterfall (and New B2B Marketing Acronyms)
Digital B2B Marketing
MAY 23, 2012
The new funnel directly acknowledges the different roles inbound marketing , marketing automation and telemarketing (or teleprospecting) play in demand generation. In a nod to the rise of marketing automation, Sirius Decisions has recognized that some firms will qualify purely through their website and marketing automation program.
Let's personalize your content