Remove budget-program
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The New Sirius Decisions Waterfall (and New B2B Marketing Acronyms)

Digital B2B Marketing

The new funnel directly acknowledges the different roles inbound marketing , marketing automation and telemarketing (or teleprospecting) play in demand generation. In a nod to the rise of marketing automation, Sirius Decisions has recognized that some firms will qualify purely through their website and marketing automation program.