B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales
Inbox Insight
FEBRUARY 19, 2024
But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. However, as it doesn’t hold as much value as a BANT (Budget, Authority, Need, Timing) qualified lead, it’s highly likely to be rejected by a sales team.
101 
Let's personalize your content