The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
Hubspot
NOVEMBER 12, 2014
An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. It''s a famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. Gatekeeper. Decision-Maker.
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