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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

MARCH 15, 2024

Back to top ) Lead the way Need a crash course in lead generation, or just want to brush up on basics? Check out this lesson on Trailhead, the free learning program from Salesforce. What do I know about their budget or buying authority? Let’s say I have a software company and I’m using BANT to qualify leads.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

API: Application Programming Interface. A computer programming term meaning a series of rules. BANT: Budget, Authority, Need, Timeline. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.

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B2B Marketing Zone

Lead Generation: How To Turn Interest Into a Sale

60 Marketing Acronyms Every Industry Pro Should Know

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