behavior 
Salesforce Marketing Cloud
JANUARY 26, 2024
This is the thrust of converting marketing qualified leads to sales qualified leads (MQL vs. SQL). Fortunately, knowing the right strategies and a few expert tips will help ensure sales success. What you’ll learn: What is a marketing qualified lead (MQL)? What is a sales qualified lead (SQL)?
Adobe Experience Cloud Blog
MAY 12, 2016
Joe started by highlighting a few problems that marketing organizations are facing today—a sharp decay curve in their subscriber’s interest and attention, the fact that the MQL (marketing qualified lead) is subjective and therefore “eating” marketing, and that inbound is a long-tail strategy that takes a while to fully demonstrate its ROI.
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