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What Happened to Brand Ambassadors?

Zoominfo

Thrilled, she hurried over to the website and saw the homepage banner: 40% DISCOUNT ON ALL ITEMS FOR THE MONTH OF AUGUST! This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. Source: ZoomInfo. Source: ZoomInfo. She was being sold to.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

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5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. link] — ZoomInfo (@ZoomInfo) January 12, 2021. Does your team have the process down? [link] — ZoomInfo (@ZoomInfo) January 12, 2021.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In today’s post, we work to solve this issue and provide you with six ways to incorporate video into your B2B marketing strategy. Contact ZoomInfo today!

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11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

But, we’re of the mindset that AI simply enables humans to do better, more informed work. If you’ve worked in marketing for any period of time, you already know most marketing is now. But—if you’ve worked in marketing for any length of time, you know how difficult it can be to get visitors to complete an offer. Keep reading!

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). Check out our Twitter and Facebook banners below. Pay attention and find what works for you! What works best on one social media platform may not translate to other platforms. If you’re not measuring ROI, all that hard work goes to waste.

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5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

What worked five years ago may not work now. Just because your emails are optimized for current mobile devices, doesn’t mean they’ll continue to work on newly released phones and tablets. To avoid any major optimization issues, always double check your work before sending. 3. Experiment with send times.