Remove banner work
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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

Hyper-Targeting : The marketers can hyper-target their list by segmenting it further based on geography, annual sales made, number of employees that work for a particular company or by dozens of other popular filters. VisiStat, Inc., The company is headquartered in San Jose, California.

API 40
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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Marketers need to work that much harder to break through the information overload with content that will better connect and engage todays more skeptical / frugal buyer. One suggestion is to use more interactive content such as white papers and assessment tools personalized based on industry, location, size, pain points and opportunities.