KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data


Precise segmentation of market means that a company selling to It professionals in the healthcare, retail & financial industries, for example, can create three different versions of their homepage, each having different hero banner, copy & call-to-action button. VisiStat, Inc.,

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

IT Marketing Spending Significantly More on Digital Media As the second most important trend for 2011, IDC indicates that to no-ones surprise, IT marketers are allocating a higher percentage of the budget to Digital Media, including growing spending on corporate websites, micro-sites, blogs, webinars, virtual tradeshows, search engine optimization, Facebook, Twitter, LinkedIn, banner ads, on-line video and e-mail marketing.

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