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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

Precise segmentation of market means that a company selling to It professionals in the healthcare, retail & financial industries, for example, can create three different versions of their homepage, each having different hero banner, copy & call-to-action button. VisiStat, Inc.,

API 40
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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. The research implies growing skepticism over sales pitches and marketing fatigue make these once effective channels less so at raising awareness.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. . Powered by Blogger.