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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?

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Adopting consent-based analytics for long-term marketing success

Martech

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Choosing the correct tools Implementing consent doesn’t have to be scary. Apart from the EU, various privacy laws in the U.S.,

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Elements and principles of design to use for inspiration in 2024

Bannersnack

12 minutes read You’re probably wondering what makes good design and how you can make banner ads that stand out. While no one can answer this question in just one paragraph, you should know that there are a few elements and principles of design that can make your work much more manageable. So, what are the elements of design?

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

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Copywriting Tools Any SEO Expert Should Use

Anyword

Writing content, running an online shop, hitting conversion goals — all of this takes a lot of hard work and manpower. So How Exactly Does SEO Work? The Best SEO Copywriting Tools. Conduct topic research, use writing assistance, and have access to social media ad templates all with this content marketing tool. ClearScope.

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Web analytics is badly broken 

Martech

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate. The reason for this is one word: privacy.

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How to get subscribers on YouTube: tips, inspiration and tools to help

Sprout Social

Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement. If there’s a burning question or heated debate among your followers on social media, chances are it’d make a great topic for a video (think: “Does [x] still work in 2021?”).

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