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Spotify Wrapped: What marketers can learn from the viral campaign

Sprout Social

With stats on the amount of time you’ve spent listening, your top artists and a playlist of your top 100 songs, the annual round-up has become a staple for users. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. — aira ??⁷ (@meanyoongi0309) December 2, 2022.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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Banner Ads Must Die!!!

Marketing Insider Group

My advice of which marketing tactic was like the walking dead: banner ads!!! Why it needs to die: They simply don’t work. The only reason spending on banner advertising is not dying faster is because marketers are shifting money from traditional marketing (print, radio, TV) to digital formats. The post Banner Ads Must Die!!!

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Why Digital Marketing is Important for B2B

Schubert B2B

If something relates to promoting a business online, then it will probably come under the digital marketing banner. This is why it is important to work with a B2B digital marketing specialist. You can get highly specific with your niche, e.g. working in certain positions, for certain companies, etc. If you run a business?

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Dynamic in-house display advertising with Kindred Group

Bannerflow

Especially as many people these days are banner-blind. Is banner-blindness one of the biggest challenges? your banner really needs to stand out. Plus, know why a customer has, or hasn’t performed a specific action with your banners. Does working in-house help too? How has Kindred Group overcome these challenges?

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Display advertising trends: The 2019 infographic

Bannerflow

Which banner sizes are the most popular. Use of video continues to grow across digital advertising and this is reflected in the rising use of in-banner video. What is in-banner video? In-banner video is a video clip that exists within a display ad. Three European industries lead the way when it comes to in-banner video.

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

It’s important to call out that not all advertising platforms work well with all types of content, nor they are great for every stage of the funnel. 30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot. Your audience and funnel stage will influence which advertising platform to use.