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How to find and win your first 10 B2B customers

Lenny's Newsletter

That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. But it worked.” Mostly new tech startups from our YC batch, but also non-tech small businesses (like a children’s swimming camp) that we happened to know through family and friends.

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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

For instance, when a brand new company or startup is first introducing themselves to the world, it’s not realistic that one simple tagline will adequately explain what they’re all about. However, it’s even more important for short-form copywriting to pack a bunch since you’re working with a much smaller word count (and probably less space.)

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How To Build Lead Generation Tactics That Work

Salesforce Marketing Cloud

So, a more targeted campaign on LinkedIn will cost significantly more than a general banner ad. Here’s an example of how you can make this work. Improving the efficiency of your lead generation tactics is important, no matter if you’re a one-person team at a startup or part of a larger team at an enterprise.

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A step back: IDFA’s impact on the advertising ecosystem

ClickZ

IDFA essentially works like a cookie except it lives within a mobile app. In the early days of the web, advertising was focused on posting general banner ads that often had little relevance to users beyond some contextual targeting. Yet there is one change that needs more attention. Let’s review how: Advertising time warp.

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5 Lead Generation Ideas for Effective Startup Marketing

Outbrain

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. This is particularly important, given that just 10% of startups actually succeed. Lead Generation Ideas for Startups. Free startup listing. Host a webinar to get new leads.

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5 Global Marketing Strategies That Put Marketing Technology to Use

ClearVoice

However, with the availability and accessibility of advanced technology, global marketing is now possible for even the youngest startup. In this article, we will look at some of the most successful global marketing strategies and marketing technologies at work. 5 Examples of global marketing strategies with technology at work.

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How to Plan Your Content Marketing Strategy for Your Project Launch

Sharpspring

Otherwise, consider starting your own podcast to promote this work, future works, and your brand. This seems like a no-brainer but you would be amazed by the number of founders who launch a startup or a product without a realistic view of the market. Others working with you also need this reference.

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