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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

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A quick, handy guide to mobile advertising

illumin

These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. Advertisers are able to tap into this vast target market, significantly increasing brand awareness and generating leads for their business. Here are some of the types of mobile ads used today.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. So, what really works? Advertise on effective channels, work with micro-influencers, and make your ads engaging. If you sell to other businesses, advertise online through Facebook and LinkedIn. Don’t get too broad with your focus.

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Email Banner Dimensions: Designs That Convert

Vision6

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

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How to Build a Digital Product Brand That Lasts

Webbiquity

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online.

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Five Simple Business Changes That Can Make a Big Difference

Webbiquity

The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. Undoubtedly, your business has had to make changes to stay afloat.

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The Role of Advertising in Account Based Marketing

Lake One

Both departments work together with a singular focus – to meet the needs of high-value accounts. So, where does business-to-business (B2B) advertising fit into this strategy? So Lake Software is working to define a strategy to reach decision makers at companies that fit their ICP who are using their competitor, River Software.