Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. In short, they get the benefit of much of the work your other marketing efforts did. The conclusions are true because of the system marketers are working within. The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. Chances are, you’ll be working with more than one contact at the account level. Let’s talk about CRM objects for a minute. Does this mean that the two systems are incompatible? Not at all.

Contact Marketing 50

Contact Marketing Marketing Prospects Lead Liaison Marketing Automation Services 50

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Marketing Qualified Leads 100

Customer Experience Matrix

JULY 1, 2016

Model inputs include content consumption as sourced from Bombora, behaviors captured by a YesPath Javascript tag on the marketers’ own Web site and emails, and campaign responses imported from CRM ( Salesforce.com only so far) and marketing automation (the first integration will be announced shortly).

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. It's also fully integrated with Salesforce.com.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. No wonder they call it banner blindness. Others have a solution in place that is working sufficiently.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119