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Does Marketing Have A Marketing Problem?

Marketing Insider Group

Traditional advertising campaigns from the 1950s and 60s were translated into banner ads which was fine when click-through rates saw double digit percent. Today, we see banner ad click through rates averaging.06%. Banners have 99 problems and click ain’t one ! Measure and Present ROI. Source: SmartInsights.com.

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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc.

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Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. Despite their questionable design and deceptive tactics, they worked by some measures—at least at first. Banner ads still exist, but CTRs are far lower.

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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently

The year is 1994, and people are excited about— checks notes —banner ads. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. percent for banner ads these days—and most of those clicks are accidental. No, seriously.

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Media 2020: The Marketer’s Guide to the Present and Future of the Internet

Contently

The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. Despite their questionable design and deceptive tactics, they worked by some measures—at least at first. Banner ads still exist, but CTRs are far lower.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Kforce used an email signature banner that promoted the company’s Hurricane Irma relief efforts and encouraged users to click to make donations to hurricane relief. One idea is to encourage your team to ride an electric bike to work or carpool. Many businesses try to give back to the planet by reducing their carbon footprint.

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Four Easy Ways To Improve Your LinkedIn Company Page

Webbiquity

Update your profile image and banner. Your company logo and header banner are the very first things people will see when they land on your company page. Your brand’s visual presentation should be consistent across your entire online presence. LinkedIn careers pages paint a picture of what it’s like to work in your company.

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