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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Related posts. No related posts.

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Banner Ads Work; Really

NuSpark Consulting

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Please let me know your thoughts. Related posts.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Kforce used an email signature banner that promoted the company’s Hurricane Irma relief efforts and encouraged users to click to make donations to hurricane relief. The Benefits of Corporate Giving.

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How To Change the CEO-CMO Relationship From Rivals to Teammates

Marketing Insider Group

CMOs want to deliver ROI and show real proof that what they’re doing works. The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding or a multitude of paid digital ads that won’t work ) and then get upset when there’s no business growth. CEOs won’t accept marketing that doesn’t work. Image Source.

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The 3 P’s of Content Marketing: What’s Your Position?

Writing on the Web

What’s your positioning for your business? Position – what makes you unique? Maybe we call positioning “branding&# now, but it’s the same thing, only more so, because you’ve only got a few seconds to establish yourself. Positioning is what makes you remembered. How are you unique?

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What Happened to Brand Ambassadors?

Zoominfo

Thrilled, she hurried over to the website and saw the homepage banner: 40% DISCOUNT ON ALL ITEMS FOR THE MONTH OF AUGUST! This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. Suddenly, she realized: She wasn’t being asked to sell.

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3 Questions to Help You Audit Your Positioning Statement

Aberdeen

Summertime is the best time to audit your positioning statement for effectiveness, and it’s easy to do. Read : Building Brand Awareness: 5 Marketing Initiatives That Work. A positioning statement conveys a benefit that your target audience cares about, and it serves as the central theme for everything you do in marketing.