The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

That is why podcasts are such an awesome way of learning: You can listen to a podcast when you are commuting, exercising or even at your desk while doing mundane tasks, all while absorbing a wealth of information to help you run and grow your brand. Why I Decided to Start Podcasting.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. Essentially, our software platform allows a marketer to select a list of accounts and job titles they want to target with banner ads. This has been a great podcast.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)

Crimson Marketing

The ol’ one-two…three: Likening push marketing tactics of old to a “one-two punch” of “banner ad plus landing page conversion”, Gilad says that pull marketing requires a third step—engagement. Digital Marketing Podcasts content marketing content strategy

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. But here's the thing: One of my friends started a podcast with a buddy and they had no idea what they were talking about.

The Best Paragraph On Content Marketing I’ve Read All Year

Marketing Insider Group

That banner ads must die. While the effectiveness of banners is so low and the inventory continues to climb, robots buying ads that no one can see will drive prices lower and lower. My favorites are Emojis, Podcast, and Brand Content.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. Think outside of traditional banner ads and consider branded content, sponsored reviews, or social media posts on the publisher’s outlets.

B2B 222

Top Marketing Predictions For 2015

Marketing Insider Group

Banner ads (less video or mobile) will also start to decline. Podcasts continue as the hot content marketing technique. Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism.

Nine Social Media Marketing Stats You Can Use

Webbiquity

Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups.

3 Strategies to Power Your Channel Partner Marketing Strategies

Content4Demand

Be sure to provide templates for email, landing pages, presentations, newsletters, web banner ads and social images. Podcast series. In the Content Preferences Survey , half the respondents said they are willing to spend 10 to 30 minutes listening to podcasts.

3 Strategies to Power Your Channel Partner Marketing

Content4Demand

Be sure to provide templates for email, landing pages, presentations, newsletters, web banner ads and social images. Podcast series. In the Content Preferences Survey , half the respondents said they are willing to spend 10 to 30 minutes listening to podcasts.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

Consider your social network's banner or header image to be your brand's personal billboard. Create a banner that shows it off. There are many different forms of content that you can create -- from blog posts to infographics, podcasts and videos.

LinkedIn LeadGen Tips for Cyber Security Marketers

Marketing Envy

From whitepapers to podcasts to interactive content , choose the content format best suited to deliver specific information. We've done years of banner ad A/B testing with our clients and discovered what works and what doesn't.

Content Productivity: How to Repackage Your Old Articles into New Content Assets

Single Grain

For example, you can turn your how-to article into a visual flowchart or you can read your article as a podcast episode or even a mini-audiobook (especially if you are into writing fiction). 5) Podcasts. You can also create podcasts in which you can: Read audio versions of posts.

37 Life-Changing Leadership Books You Need to Read ASAP

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Learn more about this book on my podcast. Listen to Joe on my podcast. Hear all about it on our Growth Everywhere podcast!

The Modern Marketer’s New Executive Dashboard with Matt Heinz

Act-On

Read & listen to the first part of the podcast interview. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Matt Heinz. To get the full measure, listen to the podcast. We’ve got a blog, we’ve got a podcast, we’re doing our campaigns.

Report 182

Menu-Planning Your Marketing Mix

Act-On

Our staples are things like the following: For digital marketing, you have channels like websites, emails and e-newsletters, banner ads, webinars , podcasts, and blogs. And a related tip: Just as cooks need to remind themselves that the pie is in the oven so that it doesn’t burn, so to you must remember to pull down any time-sensitive web banners or TV spots as soon as your campaign ends.

How to Speak the Same Language as Your Marketing Audience

Act-On

Whether you’re crafting targeted emails or direct mail letters, web banners or blog posts, webcast scripts or tweets, you need to know who’s on the receiving end. Listen to our Rethink Podcast episode #1 , when we interviewed Brian Carroll. Who are you writing for?

86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. As of 2018, 29 percent of marketers are using video messaging to humanize nurture, 19 percent are using direct mail, and 9 percent are giving NPR a run for its money by launching podcasts.

How to Make Your Live Video a Guaranteed Success

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here’s an email we sent out promoting a podcast episode: Dive Deeper: Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload.

Video 99

3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]

Directive Agency

Oftentimes, what you’re going to see is a big banner ad above the article and on the side. B2B Marketing Example #3: Sponsor a podcast in your niche. Because we’re a service company, we oftentimes look at software companies or independent companies that run podcasts.

The New Market for B2B Social Influencers

Navigate the Channel

As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Influencer marketing has long been a staple in the B2C marketplace.

Social 109

LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And I create podcasts. Same with our podcasts.

Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. It’s a whopper of a podcast.

Class 141

99 B2B Marketing Statistics to Back Your Bets

Televerde

On podcasts: 63. Nearly 30% of Americans now listen to at least one podcast on a regular basis, and 44% of the US population have listened to a podcast at some point. More than 70 million people actively look for engaging podcast content (Edison Research, 2019).

7 Questions to Make Sure Your Next Marketing Hire Is a Slam Dunk

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. I listen to podcasts. Why Didier Elzinga Asks New Hires How He Can Help Them Get Their Next Job (podcast).

Three Quick Tips for B2B Holiday Marketing (Yes – it’s a thing.)

Televerde

Or as cheeky as: We know you’re dying to hear more about Aunt Maye’s precious little furball, but we promise our Jumpstart 2020 podcast is so great, you’ll come back for seconds. Google is famous for their holiday-themed banners. This includes social media banners and posts.

7 Core Ways to Promote Your Affiliate Links

ConvertKit

You have a social presence , you get interviewed on podcasts , perhaps you host your own podcast , you guest post for other creators, etc. Podcast. Some of our top affiliates make over 80% of their affiliate income from their podcasts. Let’s breakdown some misconceptions.

Link 87

Content Pros: How Concord is Turning Heads with Content

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. It could even be a podcast.

Mobile Marketing: 20 Actionable Tips You Need to Know

Optinmonster

Start a Podcast. Creating a podcast may not fall exclusively under the category of mobile marketing, but it’s definitely connected. You can use your phone for podcasts during morning commutes, at the gym, on long runs, or while pretending to work at your desk.

5 Fast Hacks To Increase Your Twitter Click Through Rate

Webbiquity

When we promote blog posts on Instant Checkmate’s Twitter account , we create a banner image for both the blog post and the tweet. Logan Strain is a web content creator who regularly contributes to Instant Checkmate ’s blog, a father, and a podcast addict. Guest post by Logan Strain.

6 Dos And Don’ts of Brand Videos

Contently

Updates to social platforms and site algorithms prove that advertises and media companies now prioritize video over blog posts and banner ads, so the competition is stiff. What makes it different than, say, a podcast?

Video 159

Why Entrepreneurs Need to Stop Advertising How Much They Make

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. As of 2018, 29 percent of marketers are using video messaging to humanize nurture, 19 percent are using direct mail, and 9 percent are giving NPR a run for its money by launching podcasts.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There are many elements of Ernst and Young’s LinkedIn Company Page that are noticeable, like the eye-catching banner image and sharp color coordination of the profile.

What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.