The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. Essentially, our software platform allows a marketer to select a list of accounts and job titles they want to target with banner ads. This has been a great podcast.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)

Crimson Marketing

The ol’ one-two…three: Likening push marketing tactics of old to a “one-two punch” of “banner ad plus landing page conversion”, Gilad says that pull marketing requires a third step—engagement. Digital Marketing Podcasts content marketing content strategy

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Content Productivity: How to Repackage Your Old Articles into New Content Assets

Single Grain

For example, you can turn your how-to article into a visual flowchart or you can read your article as a podcast episode or even a mini-audiobook (especially if you are into writing fiction). 5) Podcasts. You can also create podcasts in which you can: Read audio versions of posts.

The Best Paragraph On Content Marketing I’ve Read All Year

Marketing Insider Group

That banner ads must die. While the effectiveness of banners is so low and the inventory continues to climb, robots buying ads that no one can see will drive prices lower and lower. My favorites are Emojis, Podcast, and Brand Content.

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Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. Think outside of traditional banner ads and consider branded content, sponsored reviews, or social media posts on the publisher’s outlets.

3 Strategies to Power Your Channel Partner Marketing

Content4Demand

Be sure to provide templates for email, landing pages, presentations, newsletters, web banner ads and social images. Podcast series. In the Content Preferences Survey , half the respondents said they are willing to spend 10 to 30 minutes listening to podcasts.

3 Strategies to Power Your Channel Partner Marketing Strategies

Content4Demand

Be sure to provide templates for email, landing pages, presentations, newsletters, web banner ads and social images. Podcast series. In the Content Preferences Survey , half the respondents said they are willing to spend 10 to 30 minutes listening to podcasts.

LinkedIn LeadGen Tips for Cyber Security Marketers

Marketing Envy

From whitepapers to podcasts to interactive content , choose the content format best suited to deliver specific information. We've done years of banner ad A/B testing with our clients and discovered what works and what doesn't.

Top Marketing Predictions For 2015

Marketing Insider Group

Banner ads (less video or mobile) will also start to decline. Podcasts continue as the hot content marketing technique. Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism.

37 Life-Changing Leadership Books You Need to Read ASAP

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Learn more about this book on my podcast. Listen to Joe on my podcast. Hear all about it on our Growth Everywhere podcast!

Nine Social Media Marketing Stats You Can Use

Webbiquity

Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups.

How to Make Your Live Video a Guaranteed Success

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here’s an email we sent out promoting a podcast episode: Dive Deeper: Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload.

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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: Why Neil Patel Pays $30,000 for Content & Gives it Away For Free [podcast].

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7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

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How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

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LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And I create podcasts. Same with our podcasts.

9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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What You Should Do With Old Content That’s Not Getting Traffic

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Plus, you can take a piece of content that’s more comprehensive and repackage it into videos, infographics or podcasts to extend its life.

Just the Stats: Why Should You Leverage Video Marketing

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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How to Speak the Same Language as Your Marketing Audience

Act-On

Whether you’re crafting targeted emails or direct mail letters, web banners or blog posts, webcast scripts or tweets, you need to know who’s on the receiving end. Listen to our Rethink Podcast episode #1 , when we interviewed Brian Carroll. Who are you writing for?

Menu-Planning Your Marketing Mix

Act-On

Our staples are things like the following: For digital marketing, you have channels like websites, emails and e-newsletters, banner ads, webinars , podcasts, and blogs. And a related tip: Just as cooks need to remind themselves that the pie is in the oven so that it doesn’t burn, so to you must remember to pull down any time-sensitive web banners or TV spots as soon as your campaign ends.

The Modern Marketer’s New Executive Dashboard with Matt Heinz

Act-On

Read & listen to the first part of the podcast interview. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Matt Heinz. To get the full measure, listen to the podcast. We’ve got a blog, we’ve got a podcast, we’re doing our campaigns.

The Best Twitter Traffic Hacks to Grow Your Business

Single Grain

On a recent episode of our Marketing School podcast , Neil Patel and I each shared our best Twitter hacks for building connections, growing engagement and bringing in traffic and leads. Promoting a business on Twitter can be tricky.

What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Should You Offer a Freemium Level for Your SaaS Platform?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

The Ultimate Guide to Content Marketing in 2019

Hubspot

Podcast Content Marketing. Did you know over 6 million people currently listen to podcasts in the U.S.? Podcasts have become a popular content medium because of their convenience — you can enjoy them while relaxing or on-the-go. Example of Podcast Content Marketing.

3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]

Directive Agency

Oftentimes, what you’re going to see is a big banner ad above the article and on the side. B2B Marketing Example #3: Sponsor a podcast in your niche. Because we’re a service company, we oftentimes look at software companies or independent companies that run podcasts.

7 Questions to Make Sure Your Next Marketing Hire Is a Slam Dunk

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. I listen to podcasts. Why Didier Elzinga Asks New Hires How He Can Help Them Get Their Next Job (podcast).

Beyond Content: Leveraging Branded Entertainment in B2B

Bulldog Solutions

Your banner ads are being blocked. The basics, such as banner ads, email nurtures and direct mail, are quickly checked off the list, but we don’t push any further. Other brands look to podcasting. Another great way to start a conversation is to dive into podcasts.

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The New Market for B2B Social Influencers

Navigate the Channel

As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Influencer marketing has long been a staple in the B2C marketplace.

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How to Grow Your Business With Influencer Marketing and Brand Partnerships

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Related Content: 7 Types of Marketing that Are Long-term Plays [podcast]. 7 Key Strategies You Can Learn From Apple's Marketing [podcast].

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