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3 Ways to Improve ROI for Your B2B SEO Strategy

KoMarketing Associates

B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. Swap out those banners with resources you know that customer might be interested in based on their previous browsing history. Go Multi-Channel.

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5 Reasons Why Brand Awareness Should Feature in Your B2B Multi Channel Strategy

Inbox Insight

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Read on to discover 5 key reasons…. Reading time: 5 minutes. What is brand awareness?

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. Marketers use different attribution models to assign value to different touch points and calculate ROI.

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10 Types of Content Writers and When to Use Them

ClearVoice

Digital/UX writers are especially adept at writing core pages for websites, and they can even add surprisingly helpful touches to things like error messages and transactional messages. Conversion rate optimization or lead generation writers are perfect for tasks like: Online pay-per-click (PPC) ads. Web banner ads.

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Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust

Hubspot

Millennials don’t necessarily value the touch and feel of a product -- but rather the ease of acquisition and use of a product. The same applies to print; Millennials prefer digital subscriptions to the touch and feel of paper. PPC Advertising. Therefore, ditching PPC altogether isn’t the answer. The same goes for mail.

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How to Use Amazon Reviews for Content and Product Development

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Beginner’s Guide to Amazon PPC Ad Campaigns. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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The Definitive List of Cyber Monday SaaS Deals

SendX

Click below to get in touch for a free consultation about your digital marketing from the experts at Hibu. Turn your social media into social marketing. Get help with your Facebook Business Page and carefully craft targeted ads that will keep visitors coming back. Deal - Free Digital Marketing Consultation ?