Adobe Experience Cloud Blog

MARCH 27, 2017

First-touch attribution identifies which programs are delivering the most new names and last-touch attribution identifies the final call-to-action that helped push the conversion over the finish line, but most marketing activities that influence the overall buying decision are distributed across multiple points in time.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Instead of leveraging a set of broad-reaching programs designed to touch the largest possible number of prospective customers, an ABM strategy focuses marketing and sales resources on a defined set of targeted accounts and employs personalized campaigns designed to resonate with each individual account. Step 4: Determine Optimal Channels.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Strategic-IC

NOVEMBER 25, 2020

Ultimately, you are working toward a Sales and Marketing partnership but the first step is, of course, alignment - Marketo. To unite behind this banner, the two teams need one set of metrics, one set of KPIs, one dashboard, one North Star. If you’re finding it challenging to get Sales to buy-in at first, you’re not alone.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

Ultimately, you are working toward a Sales and Marketing partnership but the first step is, of course, alignment - Marketo. To unite behind this banner, the two teams need one set of metrics, one set of KPIs, one dashboard, one North Star. If you’re finding it challenging to get Sales to buy-in at first, you’re not alone.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Look at the first-touch and multi-touch attribution that was generated by your video or video program for a look at the ROI but for a larger picture, look at the amount of traffic generated by your campaign and compare it to your sales numbers—including the numbers before and after the campaign launched. billion this year.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. LinkedIn Advertisements.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Contently

MAY 21, 2019

This is crucial since, statistically speaking, we’re more likely to get struck by lighting than click on a banner ad. To track them, you’ll need software like Marketo, Salesforce, or Google Analytics, which can log what actions people take before they become customers. So how do you ensure that content drives real revenue?

Multi-Touch Attribution 157

Multi-Touch Attribution Content Marketing Marketing Analytics Tools Content 157