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The 4 essential elements of effective in-app advertising

ClickZ

It’s not enough to take creatives used for television or web and port them over to in-app as-is. As apps overtake television as the most popular mass media, it’s critical for brands to advertise where consumers are spending their time. A minute or 30 seconds may be fine for television, but even 30 seconds is too long for mobile.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen. So how many banners really go unseen? trillion online banner ads were served in 2011. The average person online in the US was served 19,000 banners in 2011. Do you really see more than 1,000 banners a month?

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What You Need to Know About Content Marketing

Sharpspring

When you think of advertising, the first things that enter your mind are probably billboards, flyers, television commercials, radio ads and other traditional methods similar to those. Content marketing is the use of blogs, books and magazines to boost the online presence of a brand. What is Content Marketing?

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Shifting from an Interruption to Permission Marketing Model

PureB2B

Interruption marketing includes television and radio advertisements, newspaper and magazine ads, direct mail and catalogs, online banners and interstitial ads, social media promotions, email spam, and telemarketing messages.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

The digital media could be the product itself – a music collection, streaming television series, video, electronic magazine, e-book or catalog – distributed in a variety of formats or forms. Sign up to receive your free subscription to our quarterly print magazine. Digital assets are instrumental to realizing this plan.

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Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Radio, print, and television ads all work roughly the same way. Defining characteristics Defining characteristics of traditional advertising include: Offline ad placements: Whether radio, TV, magazines, or billboards, traditional ads appear in offline locations. They send a one-way message to whoever happens to see them.