Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. Webinars are one of the best uses of your online event bandwidth. One of the top tools for hosting webinars is Zoom. Plus, our in-house webinar experts share their Zoom webinar best practices. Zoom Webinars 101 1.1

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

Zoominfo

JUNE 25, 2018

Videos provide the opportunity to engage with your audience on an emotional level. As the leading video platform, YouTube can help you build a brand identity and forge deep connections with viewers. Boost your search rankings. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ).

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

PathFactory

JULY 8, 2019

In fact, I invite you to stare at the feeble webinar landing pages below. Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about. But I do have data that shows great webinar topics can boost attendees by a factor of 12.2x.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

SEPTEMBER 14, 2015

Newsletter leads are good. With gates, you’ll capture leads. These top-funnel leads should go into marketing automation workflows for nurturing. You can always retarget visitors who downloaded without being captured with display banners (a topic for another day). Newsletters. Gated White Papers, eBooks, and Guides.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Zoominfo

APRIL 9, 2019

Videos provide the opportunity to engage with your audience on an emotional level. As the leading video platform, YouTube can help you build a brand identity and forge deep connections with viewers. Boost your search rankings. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ).

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Read on to discover 5 key reasons…. Reading time: 5 minutes. What is brand awareness?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

NuSpark Consulting

MARCH 3, 2016

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Webinars and SlideShare. Why did you write it?

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. A whopping 72% of marketers use email marketing as part of their content strategy.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

BenchmarkONE

AUGUST 18, 2021

Creating this relationship is crucial for any business – and lead generation is an essential part of this process. Using the terms ‘lead’ and ‘prospect’ interchangeably defeats their purpose. Leads vs. Qualified Leads. Leads are people whose contact information you have. Generating and Qualifying Leads .

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

SmartBug Media

OCTOBER 28, 2021

Everyone in the industry understands that stagnant strategy ends engagement. This is a great opportunity for companies to build a more organic form of trust (and better engagement metrics) with their clients. So let’s look at how you can prepare your marketing strategy for a cookieless future today. The Value of Tracking Data.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics ROI 98

Unbounce

JUNE 1, 2021

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Sign up for your webinar. Retargeting ads allow you to finish the job and turn prospects into leads.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Contently

DECEMBER 13, 2022

Not every piece of content is meant to drive a sale or even generate a lead. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. These five strategies can help you fine-tune your content to drive more engagement and conversions.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company C: Lead Nurturing. Let’s talk retargeting.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company C: Lead Nurturing. Let’s talk retargeting.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

KoMarketing Associates

JANUARY 29, 2015

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. Do we utilize any display or banner advertisements in our PPC mix? What Are The KPI’S? Conversion Goals: How many leads do we create? How Much Am I Spending?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

LeadSquared

NOVEMBER 17, 2014

The webinar on “Optimizing your Marketing Strategy for a Mobile World” conducted by Nilesh Patel and Meenu Joshi raised a number of interesting questions. Those of you who missed it, here’s a summary of some of the questions asked during the webinar. Many users do this and the rankings are bound to go down.

Webinar Metrics 52

Webinar Metrics Mobile Marketing Optimization Marketing & Strategy 52

MeetingOne on Webinars

AUGUST 27, 2019

Do you know where webinar marketing really begins? Before the emails, the social posts, the online ads…you have to create a compelling webinar title! Your webinar title has to be catchy – even spicy! Audiences immediately need to know: Who is it for? Creating a webinar title can be done in many ways.

Webinar Metrics 56

Webinar Metrics Long Tail Marketing Training Keywords 56

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. There are several campaign attribution models, each distributing the value of conversion across the touchpoints differently. Last-Touch Model : 100% of the conversion credit goes to the campaign last presented to a lead. .

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Leadspace

SEPTEMBER 5, 2019

The majority of businesses limit their data gathering and subsequent marketing strategies based solely on their own organization’s movements. We talked to What Runs Where’s Director of Marketing Jenny Duong about gathering competitive intelligence for developing business strategies.

Webinar Metrics 89

Webinar Metrics Marketing & Strategy Business Mobile Advertising 89

seo.co

APRIL 21, 2022

If you’re like most SEO agency owners, I bet you love to nerd out on SEO, algorithms, link building , content strategy, and all of the technical and creative components of SEO. Unique (and Effective) Strategies for Winning More SEO Clients. You can think of your banner as your own personal billboard. Profile Picture.

Ideal Customer Profiles 104

Ideal Customer Profiles SEO Paid Search Agency Advertising Agencies 104

ClickZ

JULY 2, 2020

30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. Using AI for dynamic pricing is definitely the smarter strategy.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

SmartBug Media

NOVEMBER 28, 2018

Marketing automation isn't just about blasting emails to every lead. Here are three areas where you can use marketing automation for your financial organization: Lead Generation: Growth starts by bringing people in at the top of the funnel. Email Workflows: This is what comes to mind when people think about marketing automation.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Automation Paid Search Agency 83

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2% If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. The length of your trial period impacts your free-to-paid conversion strategy.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Determining Your Webinar Goal.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

LeadSquared

DECEMBER 2, 2014

A number of interesting questions were asked during the webinar on How to Get the Best Traffic to Lead Conversions from your Website. Those of you who missed the webinar, here’s a summary of some of the questions asked during the session. How to increase traffic of my website and get a higher website page rank?

Traffic 52

Traffic Lead Scoring Lead Ranking Webinar Metrics 52

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? It suggests something of value (as package shipping isn’t cheap) and evokes curiosity.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

SmartBug Media

JUNE 5, 2020

An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. Hosted by Kula Partners, an agency committed to helping leading B2B manufacturers craft digital experiences. Personalized emails.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. There are several campaign attribution models, each distributing the value of conversion across the touchpoints differently. Last-Touch Model : 100% of the conversion credit goes to the campaign last presented to a lead. .

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

Albacross

APRIL 1, 2020

So when our existing marketing strategies are thrown into turmoil, what do we do? While we’ve been re-evaluating our own strategy at Albacross, we’ve also been talking to our customers to see how they plan to navigate the next few months. Given this, how should we adjust our marketing strategies? Stick with them and ride it out?

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

illumin

NOVEMBER 3, 2023

However, over time, the target audience may become desensitized to the ad, leading to a decline in click-through and conversion rates. One factor that contributes to ad fatigue is the “banner blindness” phenomenon. Moreover, the repetitive nature of advertising campaigns can lead to a decrease in audience interest.

Ads 52

Ads Ad Frequency Click Rate Banners 52

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. On-demand webinars — Webinar binge and chill?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

ConvertKit

NOVEMBER 20, 2020

No one knows if you have five people or 5000 people on your email list! But in 2021, growing your email list is what will give your business the strongest boost. You can nurture leads into paying customers. Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Outbrain

APRIL 26, 2021

Getting “free” leads is no easy task. Your existing website traffic is probably ripe with potential leads, and it’s up to you to test the various tactics that might just bring them to the surface. Now I’m going to reveal the step-by-step recipe for our “secret lead-gen sauce”. But that doesn’t mean you should give up.

Lead Generation 29

Lead Generation Traffic Sales Qualified Leads Lead Scoring 29