Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
Critics of these services refer to them as "spyware," though that term isn't really fair. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.