Marketing + Technology + Management – Hype = MarTech
AUGUST 14, 2017
Brian, Jon, and Mike will also talk about how they govern and apply marketing technology in their current companies — metaphorically, what do these celebrity chefs cook in their own kitchen? They’ll discuss role reversal between marketing and IT, how they used martech to enhance and connect the customer journey, and how they established an entirely new discipline at the company under the martech banner. I have an allergy to hype.